Case study
Independent hotel
Muralto Madrid Princesa
- 65 rooms
- Madrid, Spain
60%of bookings now come direct
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Bookassist helped us reduce intermediation costs and regain control of our distribution strategy.
Jose Luis Alonso Martinez · Director
For the past ten years Muralto Madrid Princesa has worked toward one goal: making its official website the primary booking channel, and protecting margin in the process.
Our booking engine provides a clear description of our facilities and rate options, matching visitor requests and delivering a satisfactory surfing experience on our official website.
We reduce intermediation costs and achieve over 50 percent online reservations through our official website by increasing retail prices on other intermediary channels and retaining only the channels that produce meaningful volume.