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AI Personalisation

87% of bookings are from Rate Recommender

Rate Recommender uses next-generation AI to surface the 3 most relevant rates for each individual booker, delivering intelligent personalisation that cuts through the noise, guides them to the right room faster, and makes booking conversion 20% more likely.

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Rate Recommender on Desktop
Rate Recommender on Mobile
More about Booking Platform
Rate Recommender Room Substitution Unique Selling Points Flexible Dates Add-ons Brand Experience Meal Plans
What it is

20% more conversion through AI Personalisation

Rate Recommender is a next-generation AI personalisation feature that analyses each booker’s geographic origin, device type, and behavioural signals in real time. It uses this data to produce a prominent curated shortlist of the three rates most likely to convert for that specific individual. 

This targeted selection appears above-the-fold on the Select Rooms page at the most decisive moment of the Customer Journey, whilst all other available rooms and rates remain fully accessible just below. Backed by performance data confirming its efficacy, this feature improves click-through rate by 11% and improves conversion by 20%. Rate Recommender is enabled by default for all hotels on Bookassist's AI Booking Platform, requiring no configuration or technical setup.

Rate Recommender is so successful at eliminating scrolling and visual noise that 87% of booked rooms at our top 100 hotel clients come from offers booked via Rate Recommender options.

Key benefits

+11% Clicks, +20% Conversion - Personalisation driving bookings

Personalisation that converts

Generic room lists create decision fatigue. Rate Recommender removes it. By matching each guest to the rates most relevant to them, it shortens the path from search to booking, delivering a proven 11% improvement in click-through rate.

A measurable lift in conversion

Rate Recommender options deliver a 20% uplift in conversion rate. This is not a projection; it is measured performance data from hotels live on the Bookassist AI Booking Platform, achieving more conversions at a lower Cost Per Acquisition.

Zero setup, immediate impact

Rate Recommender is enabled automatically for every hotel on the platform. It works from day one as part of the intelligently designed Bookassist Ecosystem, contributing to a Perpetual Cycle of Growth on your direct channel.

Annotated walkthrough

Intelligently designed to look great on every screen

Explore how Bookassist's Rate Recommender on-screen design delivers easy-to-use intelligent personalisation across every device. Click any number below to highlight the matching point on both views.

yourhotel.com
bookassist - Rate Recommender desktop
bookassist - Rate Recommender Mobile (2)
Step 1 of 3

Recommended panel

The 'Recommended for you' panel surfaces three personalised rates above the fold — the most decisive moment of the Customer Journey on the Select Rooms page.

How it works

Three steps, zero configuration

Guest arrives on your Booking Platform

The moment a guest lands on the Select Rooms page, Rate Recommender reads their location, device, and browsing behaviour in real time.

AI selects the top 3 personalised rates

Using these signals, the AI identifies the three rates with the highest likelihood of conversion for that specific guest and displays them in a prominent panel at the top of the page.

Guest clicks, configures, and books

The guest selects their preferred rate to finalise the booking. A direct, frictionless path to checkout and to making your bookings more profitable.

FAQ

What signals does Rate Recommender use to personalise results?

Powered by AI, Rate Recommender analyses the guest’s geographic location, device type, and behavioural intent signals gathered during their session. This real-time personalisation does not require guests to log in or share personal information. 

Can I control which rates appear in Rate Recommender?

Rate Recommender is AI-driven, with data-proven efficacy and selects the most relevant rates automatically based on real-time personalisation signals. It works within the rates and availability you have already configured in the Bookassist Extranet, with no additional rate management required.

Does Rate Recommender work on mobile?

Yes. Rate Recommender adapts to a carousel layout on mobile devices, presenting one personalised rate at a time in a swipeable format. It is intelligently designed and tested for smartphone screens as part of the full Customer Journey.

Explore more

More about AI Booking Platform

Every page is part of the same intelligently-designed Bookassist Ecosystem — and contributes to making your bookings more profitable.

Rate Recommender

Our next-generation AI surfaces the 3 most relevant rates for each guest, true personalisation that cuts through noise and improves conversion by 20%.

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Intelligent Room Substitution

Our platform can automatically substitute sold-out nights with a superior room, invisibly to the guest, capturing direct bookings that would otherwise be lost.

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Unique Selling Points

Highlight up to three direct-booking benefits at the most decisive moments of the Customer Journey, with AI translation across every language.

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Flexible Dates View

With our next-generation interactive calendar, guests can instantly compare live rates and availability across a wide date range.

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Add-ons

Offer bespoke experiences exclusively through your direct channel, from spa treatments to dining packages, presented during the booking flow to lift Average Booking Value.

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Meal Plans

Let guests upgrade from room only to breakfast, half board or full catering the moment they select their room, with transparent pricing that lifts ABV and breaks OTA parity.

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Seamless Brand Experience

Your logo, colours, and photography apply consistently from first click through to booking confirmation, enhancing customer trust.

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Platform overview

AI Booking Platform

Learn more about AI Booking Platform, results, data, FAQs, and a complete Extranet walkthrough.

View overview