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Digital Media

Social Media

Build your brand and find new guests where they spend their time. Bookassist runs your Meta and LinkedIn advertising to drive engagement and qualified direct traffic.

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Your HotelSponsored
Escape for the weekend, book direct
FacebookInstagramLinkedIn

Your hotel in the social feed

What you get

Build brand and demand on social

Bookassist manages your Facebook, Instagram and LinkedIn campaigns to grow your brand and bring new travellers to your site.

Facebook & Instagram ads

Boost engagement, find new customers and drive qualified traffic.

Highly customisable audiences

Target by location, demographics, interests and behaviour.

Lookalike audiences

Reach new travellers who resemble your existing guests.

Custom audiences

Re-engage from your data, remarketing and past engagement.

LinkedIn B2B advertising

Reach professionals, planners and corporate bookers.

Awareness to conversion

Campaigns for every objective, from brand to bookings.

Where it's included

Digital Media Service Plans

Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.

Start

Best for small hotels or properties new to online advertising

  • Small budget required for monthly advertising investment
  • Focus is on ROI to get the most out of limited investment
  • Brand Protection campaigns on Google Search and Hotels
Grow

Perfect choice for independent hotels with a defined direct booking strategy

  • Small budget required for monthly investment
  • Need content and imagery to use in online marketing
  • Focus on ROI and incremental traffic to hotel website
Expand

Ideal for large properties with many rooms to sell and active commercial strategy

  • Flexible budget management to follow seasonality
  • Focus on ROI and incremental traffic to hotel website
  • Brand Protection+ with multi-channel campaigns
Scale

Ideal for large hotels with an in-house eCommerce strategist

  • High levels of targeted budget invested in online advertising
  • Focus on multiple KPIs, incremental demand and booking shifts
  • Ongoing dialogue between Bookassist and client
StartGrowExpandScale
Meta Ads (Facebook & Instagram) Available as an add-on to any plan
LinkedIn Advertising Available as an add-on to any plan
Meta Ads (Facebook & Instagram)

Available as an add-on to any plan.

LinkedIn Advertising

Available as an add-on to any plan.

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What our team says

Luis Llopis, Digital Marketing Manager at Bookassist

Social is where you build the brand that direct bookings depend on. With Meta and LinkedIn we put your hotel in front of the right travellers and keep it there, long before they are ready to book.

Luis LlopisDigital Marketing Manager, Bookassist
Explore more

The complete Digital Media suite

The full suite, from search and metasearch to Performance Max, social, SEO and more. Explore the other services.

Google Search AdsBe first when they search your hotel. MetasearchWin the price comparison. Performance MaxOne AI campaign, all of Google. Demand GenImmersive demand across Google. Display, Video & RemarketingBuild demand and win visitors back. Destination AdsTop-of-destination placements. Bing AdvertisingReach the Microsoft network. Social MediaBrand and demand on social. SEO, GEO & AEORank organically and get cited by AI. Non-room RevenueRestaurants, spa, clubs and vouchers.

Digital Media overview

See the full suite, the four plans and the results we drive for hotels.

View overview