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Add-ons drive ABV by up to 22%

Give your guests more than a room. Add-ons let you offer bespoke experiences exclusively through your direct channel, at the most engaging moment of the Customer Journey, significantly increasing Average Booking Value and making your bookings more profitable.

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More about Booking Platform
Rate Recommender Room Substitution Unique Selling Points Flexible Dates Add-ons Brand Experience Meal Plans
What it is

Want 22% more ABV? Sell the whole stay, not just the room

Add-ons are those extra services and experiences you offer to guests that make all the difference. These are presented in the Enhance your Stay screen during the direct booking process, immediately after a guest configures their room and meal options. This is one of the most engaged moments in the entire Customer Journey, when guests are actively customising their stay and are most open to adding value.

Add-ons let you offer not just services but experiences. Unlike OTAs, which can only sell a room, your direct channel benefits by being able to sell the entire stay experience. Bookassist's AI Booking Platform makes add-on upselling easy, on any device, creating new revenue streams by capturing add-ons during the booking process. 

Each add-on is presented with high-quality imagery and a compelling description that creates anticipation and entices conversion. Clear and transparent, auto-updating cart pricing removes any ambiguity for the guest. You stay fully in control through the Bookassist Extranet, deciding which experiences to offer, how they are categorised, when they are available, which rooms and rate plans they apply to, and how they are priced. 

Add-ons are proven to drive average booking value by up to 22% in hotels offering multiple services and experiences.

Key benefits

Experiences no OTA can sell

Exclusive to your direct channel

OTAs can only sell rooms. Your direct channel, as part of the Bookassist Ecosystem, can sell the full stay. Spa treatments, cocktail dining credits, room upgrades, baby cots: these experiences are available only to guests who book direct. That exclusivity is one of the most compelling reasons to book direct and a genuine competitive advantage no OTA can replicate.

Increase Average Booking Value with no extra effort

Every add-on a guest selects increases the total value of that direct booking. Over time, this drives significantly higher direct revenue per guest at a fraction of the Cost Per Acquisition of any OTA conversion. ABV uplift through add-ons is one of the highest-ROI actions in your direct channel strategy and is entirely incremental to your room revenue.

Intelligently designed and fully configurable

Add-ons are presented with high-quality imagery inside an intelligently-designed booking flow. Hotels can group add-ons into categories such as Dining, Wellness, or Room Extras, apply them to specific room types or rate plans, set them as open by default or closed for specific occasions (for example, a Valentine's Dinner available only in February), and configure pricing per person, per night, or per service.

Annotated walkthrough

Create Anticipation, Deliver Experience

Explore how Add-ons appear inside the booking flow and how guests interact with them. Each numbered point highlights a key element of the Enhance your Stay Modal.

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Add-ons on desktop screen
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Step 1 of 3

CATEGORY NAVIGATION

Add-ons can be grouped into clearly-labelled categories such as Spa Selection, Dining, Room Extras, Activities. This makes it easy for guests to browse without feeling overwhelmed. Each category acts as a section header, keeping the layout clean and scannable.

How it works

Offered at the perfect moment

The guest is offered experiences at the perfect moment

Once a guest selects their room, the Enhance your Stay Modal opens automatically. This is the moment of highest engagement, when the guest is already imagining their stay. Add-ons appear here by category, each with high-quality imagery and a description that creates anticipation.

The guest browses, decides, and sees the value clearly

Choosing is easy on any device. Guests browse visual-first cards, select quantities with a touch-friendly control, and see an auto-updating total with transparent pricing. They can add as much or as little as they like, or skip the step entirely.

Every upgrade lowers your effective Cost Per Acquisition

Each Add-on increases the value of a booking you have already won. Because you acquire that guest only once, every extra euro of Add-on revenue spreads your acquisition cost across a larger booking and drives your effective Cost Per Acquisition down. Set against an OTA commission of 15 to 25 percent, this is incremental, high-margin revenue exclusive to your direct channel. That is how we make your bookings more profitable.

FAQ

What kinds of experiences can I offer?

Almost anything that enhances your guests' stay: spa treatments, dining experiences, room upgrades, airport transfers, welcome amenities, baby cots, and exclusive activities. Each is presented with high-quality imagery and grouped into categories such as Dining, Wellness, or Room Extras. You can even offer a complimentary signature experience as an exclusive direct booking perk.

Can Add-ons be restricted to specific dates, rooms, or rate plans?

Yes. Apply them to all rooms and rate plans or restrict them to specific ones. They can be open by default or opened only for specific dates, such as a Valentine's Dinner in February, and you can cap the number of Add-ons per booking. You stay in complete control. 

How do Add-ons help me compete with OTAs?

Add-ons let your direct channel sell the full stay experience, not just a room. You increase the value of every reservation while keeping that revenue on your own channel at a far lower Cost Per Acquisition. A guest who books a spa circuit or dining experience directly with you is a guest won away from the OTAs. 

Explore more

More about AI Booking Platform

Every page is part of the same intelligently-designed Bookassist Ecosystem — and contributes to making your bookings more profitable.

Rate Recommender

Our next-generation AI surfaces the 3 most relevant rates for each guest, true personalisation that cuts through noise and improves conversion by 20%.

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Intelligent Room Substitution

Our platform can automatically substitute sold-out nights with a superior room, invisibly to the guest, capturing direct bookings that would otherwise be lost.

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Unique Selling Points

Highlight up to three direct-booking benefits at the most decisive moments of the Customer Journey, with AI translation across every language.

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Flexible Dates View

With our next-generation interactive calendar, guests can instantly compare live rates and availability across a wide date range.

Learn more

Add-ons

Offer bespoke experiences exclusively through your direct channel, from spa treatments to dining packages, presented during the booking flow to lift Average Booking Value.

Learn more

Meal Plans

Let guests upgrade from room only to breakfast, half board or full catering the moment they select their room, with transparent pricing that lifts ABV and breaks OTA parity.

Learn more

Seamless Brand Experience

Your logo, colours, and photography apply consistently from first click through to booking confirmation, enhancing customer trust.

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Platform overview

AI Booking Platform

Learn more about AI Booking Platform, results, data, FAQs, and a complete Extranet walkthrough.

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