Google Search
The must-have in your hotel marketing mix. Get in front of the millions of travellers searching for your hotel on Google, and shift more bookings direct.
Your hotel rising to the top of search
Turn Google searches into direct bookings
Bookassist sets up your Google account, builds your campaigns and manages bidding on an ongoing basis to hit the KPIs that matter to your hotel.
AI-powered bidding
Smart, CPC, target-ROAS and maximise-for-conversion strategies.
All devices & points of sale
Reach travellers wherever and however they search.
Responsive Search Ads
AI-assembled ads with sitelinks, images and all extensions.
Travel Feed in Search
Live rates and availability surfaced right in your ads.
Brand protection
Defend your hotel name against OTAs and third parties.
Full budget control
Spend flexes with your seasonality and booking trends.
Digital Media Service Plans
Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.
Best for small hotels or properties new to online advertising
- Small budget required for monthly advertising investment
- Focus is on ROI to get the most out of limited investment
- Brand Protection campaigns on Google Search and Hotels
Perfect choice for independent hotels with a defined direct booking strategy
- Small budget required for monthly investment
- Need content and imagery to use in online marketing
- Focus on ROI and incremental traffic to hotel website
Ideal for large properties with many rooms to sell and active commercial strategy
- Flexible budget management to follow seasonality
- Focus on ROI and incremental traffic to hotel website
- Brand Protection+ with multi-channel campaigns
Ideal for large hotels with an in-house eCommerce strategist
- High levels of targeted budget invested in online advertising
- Focus on multiple KPIs, incremental demand and booking shifts
- Ongoing dialogue between Bookassist and client
| Start | Grow | Expand | Scale | |
|---|---|---|---|---|
| Google Search |
What our team says
Google Search is the foundation of any hotel's digital mix. It's where high-intent travellers are already looking for you, and the fastest way to protect your brand and win bookings back from the OTAs.
The complete Digital Media suite
The full suite, from search and metasearch to Performance Max, social, SEO and more. Explore the other services.
Digital Media overview
See the full suite, the four plans and the results we drive for hotels.