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Digital Media

Display, Video & Remarketing

Build demand and stay front of mind. Reach travellers across the web and YouTube, then win back the visitors who left without booking.

Ad
Still thinking about your stay?Your dates are still available. Book direct.

Winning back visitors who did not book

What you get

Build demand and win visitors back

Bookassist runs your Display, YouTube and Remarketing campaigns to reach new travellers and re-engage the ones who already visited your site.

Broadest possible reach

Display ads meet travellers on the sites and apps they already use.

Video on YouTube

Reach and inspire travellers on the world's second largest search engine.

Dynamic remarketing

Tailored ads for people who visited your site or app but did not book.

Audience segments and signals

Advanced data segments target the travellers most likely to convert.

AI-powered creative and bidding

Google's AI scales your creative and optimises spend automatically.

Turn lookers into bookers

Re-engage past visitors and bring them back to book direct.

Where it's included

Digital Media Service Plans

Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.

Start

Best for small hotels or properties new to online advertising

  • Small budget required for monthly advertising investment
  • Focus is on ROI to get the most out of limited investment
  • Brand Protection campaigns on Google Search and Hotels
Grow

Perfect choice for independent hotels with a defined direct booking strategy

  • Small budget required for monthly investment
  • Need content and imagery to use in online marketing
  • Focus on ROI and incremental traffic to hotel website
Expand

Ideal for large properties with many rooms to sell and active commercial strategy

  • Flexible budget management to follow seasonality
  • Focus on ROI and incremental traffic to hotel website
  • Brand Protection+ with multi-channel campaigns
Scale

Ideal for large hotels with an in-house eCommerce strategist

  • High levels of targeted budget invested in online advertising
  • Focus on multiple KPIs, incremental demand and booking shifts
  • Ongoing dialogue between Bookassist and client
StartGrowExpandScale
Google Display & Programmatic · ·
YouTube Ads · ·
Google Remarketing · ·
Google Display & Programmatic
Start ·
Grow ·
Expand
Scale
YouTube Ads
Start ·
Grow ·
Expand
Scale
Google Remarketing
Start ·
Grow ·
Expand
Scale

What our team says

Luis Llopis, Digital Marketing Manager at Bookassist

Most travellers do not book on their first visit. Display, video and remarketing let us keep your hotel in front of them across the web and YouTube, and bring the ready ones back to book direct.

Luis LlopisDigital Marketing Manager, Bookassist