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About Bookassist

Since 1999, our company culture has been built around developing online business and making bookings more profitable for our hotel clients. We work in close partnership with our hotel clients to bring strategy and know-how together with targeted software solutions to ensure that our clients get more direct.

Since 1999
7 offices
7 languages
Who we are

Our mission and our vision

Our mission

As a trusted partner to the international hospitality industry we drive profit across the customer journey by combining expertise, strategy, data and technology.

Our vision

Innovation through people and technology.

Our local offices

Dublin HQ · Madrid · Prague · Vienna · Paris · Rome · Kraków

Our offices

Who we serve

Are you a forward thinking hotelier who is focused on making direct sales on your website your most profitable channel? Then you are the ideal fit for us. We are the trusted partner for hundreds of forward thinking properties worldwide, from large, prestigious hotel groups to independent hotels.

Independent hotels

Luxury, boutique, upper midscale and city centre hotels

What we fix
  • Heavy dependence on OTAs and their commissions
  • A website and booking engine that no longer convert
  • No in house digital media expertise

A dedicated team gives the owner or general manager clear, practical guidance, so the hotel gets the results of a full digital team without hiring one.

Hotel groups

Small groups of 2 to 9 hotels and established groups of 10 or more

What we fix
  • Fragmented suppliers and an outdated technology stack
  • No single acquisition strategy across the portfolio
  • Reporting that does not serve every stakeholder

One partner and one direct booking strategy across every property, with group aware technology and the reporting your marketing team and leadership rely on.

We are the right partner when you
  • Want a long term partner, not a vendor
  • Need one unified acquisition strategy
  • Are invested in direct booking growth
  • Are open to AI driven tools
Our leadership

Meet the executive team

Don Cronin

Don Cronin

CEO

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Robert Whittle

Robert Whittle PhD

CTO and Co-founder

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Martin Herbert

Martin Herbert

VP Sales

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Martial Graslin

Martial Graslin

VP Client Success

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Caroline Ragot

Caroline Ragot

VP Product

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jdom

Des O'Mahony PhD

Chairman and Co-founder

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A robust and stable company structure to support you for years to come

Bookassist is part of Juniper Group, an operating group of Constellation Software Inc. (CSI) that is focused entirely on travel and hospitality. CSI is one of Canada's largest software companies with annual revenues of over US$6 billion.

Under CSI ownership since 2017, Bookassist is part of a network of over 800 software companies across six continents with strong financial stability.

Within the Juniper Group, Bookassist is part of a world-leading ecosystem of travel and hospitality companies that covers the entire Guest Journey.

The Guest Journey

Bookassist expertly serves every step of your guest's journey. delivering top-notch experience on your behalf.

Attract with digital media

AI-powered omni-channel digital marketing services featuring pay-per-click and metasearch management. The highest ROI achieved in the industry with dynamic budgeting and AI-optimisation.

Engage with web design

The ultimate creation and content management platform – multilingual, group-aware, with AI-powered content generation tools. Designed to maximise your opportunity for high-margin direct sales.

Convert with booking platform

The next-generation direct conversion machine featuring Intelligent Room Substitution, Intelligent Pricing, and AI-driven Rate Recommender. Your booking engine capability and the direct strategy around it are the key to driving higher profits.

Refine with intelligence

Continually refine and improve with personalised strategic advice from your dedicated e-commerce specialists across the entire Guest Journey, with Bookassist Intelligence for real-time insights.

Join thousands of other successful hotels using award winning Bookassist technology and direct booking services.