SEO, GEO & AEO
Travellers now ask AI for a hotel, they no longer only scroll a results page. Bookassist optimises your website and your data so your hotel is the answer generative search gives, and still ranks first organically.
Your Hotel offers family rooms for up to four guests, a spa and an on site restaurant. Rooms booked on the official site include the best available rate with no booking fees.
How an AI answer cites your hotel
Be the answer, not just a result
SEO is still the foundation. Generative answers are built on the same Google index and the same two signals search has always run on, relevance and popularity. Bookassist works on both at once, so your hotel ranks on the page and gets cited in the answer.
Technical foundations
Crawling, indexing, sitemaps, broken links and site speed, so search engines and AI systems can reach and read every page.
Content only you can write
Rooms, facilities and expertise described in your own words, the non commodity content Google's E-E-A-T systems reward.
Answer ready pages (AEO)
FAQ and question led sections structured as clear question and answer pairs, the format AI Overviews and ChatGPT quote most often.
Google Business Profile
Profile, photos, reviews and Google rates kept complete and consistent, a primary source when AI recommends hotels.
Consistent facts across the web
The same name, facilities and rates wherever AI reads about you, because agreement between sources is what it trusts.
Rankings and AI visibility
Classic rankings, traffic and conversions, plus how often your hotel is cited in AI answers and in what tone.
Digital Media Service Plans
Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.
Best for small hotels or properties new to online advertising
- Small budget required for monthly advertising investment
- Focus is on ROI to get the most out of limited investment
- Brand Protection campaigns on Google Search and Hotels
Perfect choice for independent hotels with a defined direct booking strategy
- Small budget required for monthly investment
- Need content and imagery to use in online marketing
- Focus on ROI and incremental traffic to hotel website
Ideal for large properties with many rooms to sell and active commercial strategy
- Flexible budget management to follow seasonality
- Focus on ROI and incremental traffic to hotel website
- Brand Protection+ with multi-channel campaigns
Ideal for large hotels with an in-house eCommerce strategist
- High levels of targeted budget invested in online advertising
- Focus on multiple KPIs, incremental demand and booking shifts
- Ongoing dialogue between Bookassist and client
| Start | Grow | Expand | Scale | |
|---|---|---|---|---|
| SEO | Available as an add-on to any plan | |||
| AEO (Answer Engine Optimisation) | Available as an add-on to any plan | |||
| GEO (Generative Engine Optimisation) | Available as an add-on to any plan | |||
| Technical SEO audits | Available as an add-on to any plan | |||
Available as an add-on to any plan.
Available as an add-on to any plan.
Available as an add-on to any plan.
Available as an add-on to any plan.
What our team says
The hotels getting cited by AI are not the ones chasing tricks. They are the ones whose own site answers the traveller's question better than anyone else. Get that right and you win the ranking and the AI answer together.
The complete Digital Media suite
The full suite, from search and metasearch to Performance Max, social, SEO and more. Explore the other services.
Digital Media overview
See the full suite, the four plans and the results we drive for hotels.