Bing Advertising
Reach the travellers Google misses. Almost 15% of European and over 20% of US searches happen on Bing, put your hotel in front of them across the Microsoft network.
Your hotel on the Microsoft network
Reach the Microsoft network
Bookassist runs your Bing Search, Hotel Ads and Performance Max campaigns to capture high-intent travellers searching on Bing.
Bing Search: Brand & Prospecting
Protect your name and win new travellers on Bing search.
Bing Hotel Ads
Hotel Price ads and Property Promotion ads for active bookers.
AI-powered bidding
Smart, CPC, target-ROAS and maximise-for-conversion strategies.
All bid multipliers
By country, device, length of stay, booking window and check-in date.
Performance Max on Bing
Extend reach across the Microsoft network from one campaign.
Ad extensions and assets
Sitelinks, images and call-outs on every campaign.
Digital Media Service Plans
Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.
Best for small hotels or properties new to online advertising
- Small budget required for monthly advertising investment
- Focus is on ROI to get the most out of limited investment
- Brand Protection campaigns on Google Search and Hotels
Perfect choice for independent hotels with a defined direct booking strategy
- Small budget required for monthly investment
- Need content and imagery to use in online marketing
- Focus on ROI and incremental traffic to hotel website
Ideal for large properties with many rooms to sell and active commercial strategy
- Flexible budget management to follow seasonality
- Focus on ROI and incremental traffic to hotel website
- Brand Protection+ with multi-channel campaigns
Ideal for large hotels with an in-house eCommerce strategist
- High levels of targeted budget invested in online advertising
- Focus on multiple KPIs, incremental demand and booking shifts
- Ongoing dialogue between Bookassist and client
| Start | Grow | Expand | Scale | |
|---|---|---|---|---|
| Bing Search | · | · | · | |
| Bing Hotel Ads | · | · | · | |
| Bing Performance Max | · | · | · |
What our team says
Everyone advertises on Google, but a real share of high-intent travellers search on Bing, especially in the US. Bing lets us reach them with far less competition, often at a better cost per booking.
The complete Digital Media suite
The full suite, from search and metasearch to Performance Max, social, SEO and more. Explore the other services.
Digital Media overview
See the full suite, the four plans and the results we drive for hotels.