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Bookassist

For close to three decades we've been empowering hoteliers to get more direct bookings at an ever-lower cost of acquisition across the entire guest journey. We make your bookings more profitable.

We Make Your Bookings More Profitable

The Proof From Hotels Like Yours

We combine our decades of expertise with data and technology to build a winning strategy that puts your direct channel at the heart of your business.

Bookassist Ecosystem

1,200 +

Hotels On The Platform

Every product working together for you as one system: attract, engage, convert, refine. More than 1,200 hotels across 60+ countries run the Bookassist Ecosystem.

25 :1

Digital Media ROI

The return on ad spend for our hotels across omni-channel campaigns managed by us.

> 15 %

Conversion Rate

For visitors landing on the booking engine, regularly reached by our engaged clients.

Booking Platform · AI Rate Recommender

87 %

Of Rooms Booked Come From Our AI Recommended Rates

Guests pick a Rate Recommender option almost every time, minimising friction and improving satisfaction and conversion.

+ 11 %

Click Through Rate Lift

Achieved by recommending to each guest the rates most relevant to them.

33 %

Fewer Guests Scroll Past The Rates

They book straight from the recommended options instead - faster, simpler.

Bookassist Vouchers

+ 244 %

Voucher Revenue Year On Year

A city centre hotel multiplied its voucher revenue almost two and a half times in its first year on Bookassist Vouchers. Customisation, personalisation and professionalism works!.

+ 88 %

Year-On-Year Growth

A countryside property, first year after switching platform.

+ 23 %

Spa And Wellness Voucher Growth

The fastest moving category in a market growing 12 to 15% a year.

GDS

+ 54 %

Growth In GDS Bookings

Corporate and travel agency demand booked through Sabre, Amadeus, Travelport and delivered on our fully-supported SynXis CRS service with no development work on your side.

4.6 %

Cancellation Rate

versus over 30% typical on the big OTA brands. Reliable business!

85 %

Corporate Travel Share

GDS demand is dominated by business travellers, a stable lucrative market you can win.

The Guest Journey

Bookassist expertly serves every step of your guest's journey. delivering top-notch experience on your behalf.

Attract with digital media

AI-powered omni-channel digital marketing services featuring pay-per-click and metasearch management. The highest ROI achieved in the industry with dynamic budgeting and AI-optimisation.

Engage with web design

The ultimate creation and content management platform – multilingual, group-aware, with AI-powered content generation tools. Designed to maximise your opportunity for high-margin direct sales.

Convert with booking platform

The next-generation direct conversion machine featuring Intelligent Room Substitution, Intelligent Pricing, and AI-driven Rate Recommender. Your booking engine capability and the direct strategy around it are the key to driving higher profits.

Refine with intelligence

Continually refine and improve with personalised strategic advice from your dedicated e-commerce specialists across the entire Guest Journey, with Bookassist Intelligence for real-time insights.

Who We Serve

Are you a forward-thinking hotelier who is focused on making direct sales on your website your most profitable channel? Then you are the ideal fit for us.

Case Studies

Trusted By

Hotel Granville

  • 98 rooms
  • Waterford, Ireland
63%increase in bookings
Read the story

Gleneagle Hotel Group

  • 289 rooms
  • Killarney, Ireland
300%increase in CRO and direct revenue
Read the story

Hôtel Eiffel Trocadéro

  • 17 rooms
  • Paris, France
14years with Bookassist
Read the story

Aparthotel Puerto Azul

  • 59 rooms
  • Marbella, Spain
19%Y-O-Y growth in direct share
Read the story

easyHotel Group

  • 50 hotels
  • Europe-wide
40%increase in direct bookings
Read the story

Muralto Madrid Princesa

  • 65 rooms
  • Madrid, Spain
60%increase in revenue!
Read the story

Ilusion Hotels & Resorts Group

  • 496 rooms
  • Mallorca, Spain
199%increase in revenue
Read the story

Hotel Acapulco Lloret

  • 194 rooms
  • Girona, Spain
54%of the whole revenue comes from direct
Read the story

Grand Hotel Kielce

  • 122 rooms
  • Kielce, Poland
96%increase in revenue
Read the story

Boutique Hotel Das Tigra

  • 78 rooms
  • Vienna, Austria
228%increase in room nights
Read the story

Ambassador Hotel

  • 35 rooms
  • Monaco
150%increase in direct bookings
Read the story

Golden Crown Hotel

  • 43 rooms
  • Prague, Czech Republic
100%increase in direct revenue
Read the story

Hotel Degli Artisti

  • 35 rooms
  • Rome, Italy
48%revenue increase
Read the story

Hotel Forum

  • 78 rooms
  • Rome, Italy
300%Increase in direct booking revenue
Read the story

Hotel Granville

  • 98 rooms
  • Waterford, Ireland
63%increase in bookings
Read the story

Gleneagle Hotel Group

  • 289 rooms
  • Killarney, Ireland
300%increase in CRO and direct revenue
Read the story

Hôtel Eiffel Trocadéro

  • 17 rooms
  • Paris, France
14years with Bookassist
Read the story

Aparthotel Puerto Azul

  • 59 rooms
  • Marbella, Spain
19%Y-O-Y growth in direct share
Read the story

easyHotel Group

  • 50 hotels
  • Europe-wide
40%increase in direct bookings
Read the story

Muralto Madrid Princesa

  • 65 rooms
  • Madrid, Spain
60%increase in revenue!
Read the story

Ilusion Hotels & Resorts Group

  • 496 rooms
  • Mallorca, Spain
199%increase in revenue
Read the story

Hotel Acapulco Lloret

  • 194 rooms
  • Girona, Spain
54%of the whole revenue comes from direct
Read the story

Grand Hotel Kielce

  • 122 rooms
  • Kielce, Poland
96%increase in revenue
Read the story

Boutique Hotel Das Tigra

  • 78 rooms
  • Vienna, Austria
228%increase in room nights
Read the story

Ambassador Hotel

  • 35 rooms
  • Monaco
150%increase in direct bookings
Read the story

Golden Crown Hotel

  • 43 rooms
  • Prague, Czech Republic
100%increase in direct revenue
Read the story

Hotel Degli Artisti

  • 35 rooms
  • Rome, Italy
48%revenue increase
Read the story

Hotel Forum

  • 78 rooms
  • Rome, Italy
300%Increase in direct booking revenue
Read the story

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FAQ

What do you mean when you say that you will make my bookings 'more profitable'?

It means driving down your total Cost Per Acquisition (CPA). Unlike OTAs with fixed commission, our end-to-end integrated strategy boosts high-margin, direct bookings, lowering your costs.

How does the 'partnership' with a Client Success Manager (CSM) work?

Your dedicated CSM is your direct booking expert. They work with you to set and achieve strategic goals, coordinate our teams, and ensure you get the most from our technology and services.

How does Bookassist use Artificial Intelligence (AI)?

We integrate AI to deliver real value, not hype. AI powers marketing decisions, content generation, and personalised offers in our Booking Platform to measurably enhance conversion.

Do you only work with large hotel groups?

We partner with hundreds of hotels worldwide, from large, prestigious groups to independent properties. Our scalable solutions are tailored to meet your specific requirements.

Can your services work with my existing website or booking engine?

Yes. While our ecosystem is most powerful when fully integrated, our services are designed to be flexible. Our Digital Media services, for example, can operate with any website or booking engine.