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Omni-channel visibility for your hotel brand

Digital Marketing for Hotels

Digital marketing for hotels from a specialist hotel marketing agency . We manage Google Hotel Ads, metasearch, paid search and social campaigns that drive more direct bookings at a lower cost per acquisition.

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Digital Media

Omni-channel visibility for your hotel brand

Omni-channel Visibility

We deliver omni-channel visibility for your hotel, reaching customers with consistent messaging and imagery at every stage of their journey. Using AI-powered budget and bid management, we maximise your hotel’s visibility.

ROI-Focused Approach

Our team of PPC and Meta Search experts leverage AI-powered bidding and dynamic budget management to ensure your visibility is maximised while KPIs are consistently delivered across channels - delivering value and efficiency.

Mass Reach to Precise Targeting

We leverage Google Performance Max AI-powered targeting and advanced use of audiences to reach your potential customers. With personalised messages, effective copy and clear CTAs, you reach multitudes while targeting individuals.

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Bookassist Delivers

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Cost Reduction

We can achieve CPAs of significantly less than 10% (combining all spends and commissions), with engaged clients achieving below 8%.

> 20 %
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Increased ROI

We optimise returns from Digital Media channels delivering returns (ROI) of over 25 to 1 for engaged clients.

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Top Tier CVR

When paired with our Booking Platform, our clients see a conversion rate (CVR) exceeding 15%.

< 0 %

We Make Your Bookings More Profitable

Our hotel online marketing is ROI-proven and KPI-driven, aligned to your business objectives. We optimise and refine your ROI at every step of the customer journey to drive down your CPA and keep it low. Simply put, we make your bookings more profitable. 

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booking platform

Digital Media Service Plans

Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.

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Best for small hotels or properties new to online advertising

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Small budget required for monthly advertising investment

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Focus is on ROI to get the most out of limited investment

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Brand Protection campaigns on Google Search and Hotels

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Grow

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Perfect choice for independent hotels with a defined direct booking strategy

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Small budget required for monthly investment

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Need content and imagery to use in online marketing

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Focus on ROI and incremental traffic to hotel website

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Expand

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Ideal for large properties with many rooms to sell and active commercial strategy

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Flexible budget management to follow seasonality

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Focus on ROI and incremental traffic to hotel website

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Brand Protection+ with multi-channel campaigns

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Scale

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Ideal for large hotels with an in-house eCommerce strategist

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High levels of targeted budget invested in online advertising

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Focus on multiple KPIs, incremental demand and booking shifts

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Ongoing dialogue between Bookassist and client

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Does your booking engine deliver a 5-star experience?

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Complete Suite of Ad Channels

Bookassist Digital Media offers a complete suite of advertising channels, ensuring your hotel has comprehensive omni-channel visibility. From search and metasearch platforms like Google and TripAdvisor, to social media giants like Facebook and Instagram, and travel-specific platforms like Trivago and Kayak, Bookassist covers all the bases.

Bookassist is a proud Google Partner

Google officially recognises the Bookassist Digital Media team's exceptional expertise and proven track record. With trusted 7-figure budget management and individually certified Digital Media specialists whose qualifications are validated by Google, we deliver the world-class agency service that industry leaders demand.

Google Partner
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The complete Digital Media suite

The full suite, from search and metasearch to Performance Max, social, SEO and more. Explore the other services.

Google Search AdsBe first when they search your hotel. MetasearchWin the price comparison. Performance MaxOne AI campaign, all of Google. Demand GenImmersive demand across Google. Display, Video & RemarketingBuild demand and win visitors back. Destination AdsTop-of-destination placements. Bing AdvertisingReach the Microsoft network. Social MediaBrand and demand on social. SEO, GEO & AEORank organically and get cited by AI. Non-room RevenueRestaurants, spa, clubs and vouchers.

Digital Media overview

See the full suite, the four plans and the results we drive for hotels.

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Case Studies

Trusted By

Hotel Granville

  • 98 rooms
  • Waterford, Ireland
63%increase in bookings
Read the story

Gleneagle Hotel Group

  • 289 rooms
  • Killarney, Ireland
300%increase in CRO and direct revenue
Read the story

Hôtel Eiffel Trocadéro

  • 17 rooms
  • Paris, France
14years with Bookassist
Read the story

Aparthotel Puerto Azul

  • 59 rooms
  • Marbella, Spain
19%Y-O-Y growth in direct share
Read the story

easyHotel Group

  • 50 hotels
  • Europe-wide
40%increase in direct bookings
Read the story

Muralto Madrid Princesa

  • 65 rooms
  • Madrid, Spain
60%increase in revenue!
Read the story

Ilusion Hotels & Resorts Group

  • 496 rooms
  • Mallorca, Spain
199%increase in revenue
Read the story

Hotel Acapulco Lloret

  • 194 rooms
  • Girona, Spain
54%of the whole revenue comes from direct
Read the story

Grand Hotel Kielce

  • 122 rooms
  • Kielce, Poland
96%increase in revenue
Read the story

Boutique Hotel Das Tigra

  • 78 rooms
  • Vienna, Austria
228%increase in room nights
Read the story

Ambassador Hotel

  • 35 rooms
  • Monaco
150%increase in direct bookings
Read the story

Golden Crown Hotel

  • 43 rooms
  • Prague, Czech Republic
100%increase in direct revenue
Read the story

Hotel Degli Artisti

  • 35 rooms
  • Rome, Italy
48%revenue increase
Read the story

Hotel Forum

  • 78 rooms
  • Rome, Italy
300%Increase in direct booking revenue
Read the story

Hotel Granville

  • 98 rooms
  • Waterford, Ireland
63%increase in bookings
Read the story

Gleneagle Hotel Group

  • 289 rooms
  • Killarney, Ireland
300%increase in CRO and direct revenue
Read the story

Hôtel Eiffel Trocadéro

  • 17 rooms
  • Paris, France
14years with Bookassist
Read the story

Aparthotel Puerto Azul

  • 59 rooms
  • Marbella, Spain
19%Y-O-Y growth in direct share
Read the story

easyHotel Group

  • 50 hotels
  • Europe-wide
40%increase in direct bookings
Read the story

Muralto Madrid Princesa

  • 65 rooms
  • Madrid, Spain
60%increase in revenue!
Read the story

Ilusion Hotels & Resorts Group

  • 496 rooms
  • Mallorca, Spain
199%increase in revenue
Read the story

Hotel Acapulco Lloret

  • 194 rooms
  • Girona, Spain
54%of the whole revenue comes from direct
Read the story

Grand Hotel Kielce

  • 122 rooms
  • Kielce, Poland
96%increase in revenue
Read the story

Boutique Hotel Das Tigra

  • 78 rooms
  • Vienna, Austria
228%increase in room nights
Read the story

Ambassador Hotel

  • 35 rooms
  • Monaco
150%increase in direct bookings
Read the story

Golden Crown Hotel

  • 43 rooms
  • Prague, Czech Republic
100%increase in direct revenue
Read the story

Hotel Degli Artisti

  • 35 rooms
  • Rome, Italy
48%revenue increase
Read the story

Hotel Forum

  • 78 rooms
  • Rome, Italy
300%Increase in direct booking revenue
Read the story
View all case studies

FAQ

What is Digital Media?

Digital Media provides expert campaign management across search, metasearch, social media, and key channels, ensuring your hotel is visible at every stage of the customer journey.

How is my digital media budget managed?

Our AI-powered bidding and dynamic budget management ensures your budget is allocated effectively, maximising your visibility and delivering the strongest possible results.

What Digital Media plan is right for me?

Our team is happy to discuss factors like your property size, your budget, and your goals to help determine what plan is right for you.

What is Metasearch for hotels?

Metasearch platforms like Google Hotel Ads and Tripadvisor display your rates alongside OTAs. We manage these channels to ensure your direct price is visible, driving more profitable bookings.

What is Google Performance Max?

Performance Max is a goal-based campaign type we leverage that uses Google's AI to serve ads across all of its channels to help you find more converting customers for your hotel.

The Guest Journey

Bookassist expertly serves every step of your guest's journey. delivering top-notch experience on your behalf.

Digital Media Web Design Booking Platform Intelligence

Attract with digital media

AI-powered omni-channel digital marketing services featuring pay-per-click and metasearch management. The highest ROI achieved in the industry with dynamic budgeting and AI-optimisation.

Engage with web design

The ultimate creation and content management platform – multilingual, group-aware, with AI-powered content generation tools. Designed to maximise your opportunity for high-margin direct sales.

Convert with booking platform

The next-generation direct conversion machine featuring Intelligent Room Substitution, Intelligent Pricing, and AI-driven Rate Recommender. Your booking engine capability and the direct strategy around it are the key to driving higher profits.

Refine with intelligence

Continually refine and improve with personalised strategic advice from your dedicated e-commerce specialists across the entire Guest Journey, with Bookassist Intelligence for real-time insights.

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Join thousands of other successful hotels using award winning Bookassist technology and direct booking services.

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