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Upselling at the Point of Booking

Flexible dining options with Meal Plans

Give every guest the option to choose how they prefer to stay, from the moment they select their room - breakfast, half board, full board. Meal Plans are presented early in the Customer Journey to give flexible options and promote higher conversion.

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Meal options on Booking Platform on Desktop
Meal options on Booking Platform on Mobile

Personalised rates above the fold on the Select Rooms page — intelligently designed for every screen.

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Rate Recommender Room Substitution Unique Selling Points Flexible Dates Add-ons Brand Experience Meal Plans
What it is

Catering options, offered up front

Meal Plans are an upselling feature presented early in the booking flow, inside the Configure Room Modal. As guests select their room, they are offered catering options from room only through to bed and breakfast, half board, full board, and all-inclusive, depending on what you want to offer.. 

Because Meal Plans appear at the rate selection step rather than later, they capture value at one of the earliest and most effective moments of the Customer Journey. Pricing adjusts automatically to the number of guests, the length of stay, and any child-age rules, and you manage everything directly from the Bookassist Extranet. 

Key benefits

More value from every booking

Increase Average Booking Value early in the journey

Meal Plans are presented at one of the most impactful moments of the Customer Journey, immediately after a guest selects their room. Offering a breakfast upgrade or half board option at that moment captures revenue that could otherwise be lost, increasing your ABV and making each direct booking more profitable without requiring any additional marketing spend.

Simplify your rate structure significantly

Instead of managing separate room-only and bed-and-breakfast rate plans as distinct packages, Meal Plans allow hotels to offer those options dynamically from a single room entry. A hotel can attach a Meal Plan to one room type and offer room-only and breakfast from the same listing, reducing the total number of packages needed by half and making the booking experience cleaner for guests.

Break OTA parity and win on your direct channel

Meal Plans are one of the most effective tools for differentiating your direct channel from OTA listings. By offering a better-value meal plan exclusively on your direct website, or pricing OTA rates higher, you give guests a concrete financial reason to book direct. Combined with transparent, per-stay pricing in the booking flow, this builds trust and makes your bookings more profitable.

Annotated walkthrough

TRANSPARENT PRICING AT EVERY STEP

Explore how Meal Plans appear inside the Configure Room Modal and how pricing is displayed to guests. Each numbered point highlights a key element of the Meal Plan selection experience.

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Meal options on Booking Platform on Desktop
Meal options on Booking Platform on Mobile
Step 1 of 3

MEAL PLAN OPTIONS LIST

Guests see all available Meal Plan options for their selected room as a clear, scannable list. Each option has a name and a radio button selector. The first option is always a room-only choice, giving guests full control and no pressure. The list is concise and presented in order of value, from room only through to the most inclusive option.

How it works

Chosen as guests pick their room

The guest is offered an upgrade as they choose their room

As soon as a guest selects a room, the Configure Room Modal presents the available Meal Plans. The upgrade is offered naturally at the point of decision, one of the earliest and most effective upselling moments in the Customer Journey.

Options are super clear and adjust automatically

Meal Plans appear as a clean, scannable list with expandable details. Pricing adjusts automatically to the number of guests, the length of stay, and any child-age rules, so the total is always accurate. Controls are touch-friendly on mobile, and the room-only option is always available with no pressure.

Every upgrade lowers your effective Cost Per Acquisition

Each Meal Plan increases the value of a booking you have already secured. Because you acquire that guest only once, every euro of meal plan revenue spreads your acquisition cost across a larger booking and drives your effective Cost Per Acquisition down. Offer better value than the OTAs, and guests get a clear reason to book direct. That is how we make your bookings more profitable.

FAQ

Can a hotel make a Meal Plan mandatory?

Yes. Meal Plans can be set as mandatory, requiring the guest to select an option before checkout. This is useful when you want every booking to include a catering component, for specific room types or high-demand periods. 

How are Meal Plans different from Add-ons?

Meal Plans are catering options shown in the Configure Room Modal as the guest selects their room, covering breakfast, half board, and full board. Add-ons are separate experiences shown later in the Enhance your Stay Modal, such as spa treatments and dining credits. Both increase Average Booking Value. 

Can the same Meal Plan be offered across different room types?

Yes. A single Meal Plan can be assigned to every room type or restricted to specific rooms. This also simplifies your rate structure: instead of separate room-only and breakfast packages, you offer the meal as an upgrade, halving the number of packages and making the booking engine easier to navigate. 

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More about AI Booking Platform

Every page is part of the same intelligently-designed Bookassist Ecosystem — and contributes to making your bookings more profitable.

Rate Recommender

Our next-generation AI surfaces the 3 most relevant rates for each guest, true personalisation that cuts through noise and improves conversion by 20%.

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Intelligent Room Substitution

Our platform can automatically substitute sold-out nights with a superior room, invisibly to the guest, capturing direct bookings that would otherwise be lost.

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Unique Selling Points

Highlight up to three direct-booking benefits at the most decisive moments of the Customer Journey, with AI translation across every language.

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Flexible Dates View

With our next-generation interactive calendar, guests can instantly compare live rates and availability across a wide date range.

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Add-ons

Offer bespoke experiences exclusively through your direct channel, from spa treatments to dining packages, presented during the booking flow to lift Average Booking Value.

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Meal Plans

Let guests upgrade from room only to breakfast, half board or full catering the moment they select their room, with transparent pricing that lifts ABV and breaks OTA parity.

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Seamless Brand Experience

Your logo, colours, and photography apply consistently from first click through to booking confirmation, enhancing customer trust.

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Platform overview

AI Booking Platform

Learn more about AI Booking Platform, results, data, FAQs, and a complete Extranet walkthrough.

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