Performance Max
One AI-driven campaign that reaches converting travellers across all of Google, from Search and YouTube to Display, Discover, Gmail and Maps.
One campaign, all of Google
One campaign across all of Google
Bookassist builds your Performance Max campaigns and creative, then puts Google's AI to work finding your highest-value bookings across every channel.
All of Google, one campaign
Search, YouTube, Display, Discover, Gmail and Maps together.
Goal-based AI bidding
Google's AI captures the highest-ROI conversions across every channel.
New pockets of demand
Unlock customer segments your keyword campaigns never reach.
High-quality creative
Assets built to impress travellers and drive bookings.
Smart audience signals
Advanced signals point the AI at the right travellers.
Complements your Search
Designed to work alongside your keyword campaigns.
Digital Media Service Plans
Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.
Best for small hotels or properties new to online advertising
- Small budget required for monthly advertising investment
- Focus is on ROI to get the most out of limited investment
- Brand Protection campaigns on Google Search and Hotels
Perfect choice for independent hotels with a defined direct booking strategy
- Small budget required for monthly investment
- Need content and imagery to use in online marketing
- Focus on ROI and incremental traffic to hotel website
Ideal for large properties with many rooms to sell and active commercial strategy
- Flexible budget management to follow seasonality
- Focus on ROI and incremental traffic to hotel website
- Brand Protection+ with multi-channel campaigns
Ideal for large hotels with an in-house eCommerce strategist
- High levels of targeted budget invested in online advertising
- Focus on multiple KPIs, incremental demand and booking shifts
- Ongoing dialogue between Bookassist and client
| Start | Grow | Expand | Scale | |
|---|---|---|---|---|
| Performance Max | · |
What our team says
Performance Max lets a single campaign work across every corner of Google at once. For a hotel that means reaching high-intent travellers on YouTube, Discover and Maps that a Search-only setup would never touch.
The complete Digital Media suite
The full suite, from search and metasearch to Performance Max, social, SEO and more. Explore the other services.
Digital Media overview
See the full suite, the four plans and the results we drive for hotels.