Direct Booking Conversion

Unique Selling Points to encourage booking

Give guests an added reason to book direct by reminding them of exclusive perks they simply won't find on OTAs. The USPs feature in AI Booking Platform puts these unique value-adds in front of guests at exactly the right moment in their Customer Journey, powered by AI translation across every language you serve and designed to make your direct channel more profitable.

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What it is

Direct Booking Advantages, nudging guests at the Right Moment

Unique Selling Points (USPs) is a next-generation feature built into the AI Booking Platform that lets hotels communicate their direct booking advantages at the most critical moments of the Customer Journey. Hotels can set one headline and up to three individual selling points, such as complimentary late checkout, a welcome drink on arrival, or a best rate guarantee, displayed on both the Select Dates page and the Select Rooms page.

USPs are managed by the hotel through the Bookassist Extranet. AI-powered translation is built in: hotels set their USPs once in their preferred language and have them translated across every active Booking Platform language, with the option to review, approve, and manually refine per language.

Key benefits

Concrete reasons to choose direct

Your direct booking case at the decisive moment

Guests compare your direct channel against OTAs at a specific point in their Customer Journey. USPs give them concrete, visible reasons to choose direct now while on-site, reducing your Cost Per Acquisition and keeping revenue inside your own channel.

AI-powered translation with zero extra work

Most hotels serve guests in multiple languages. USPs remove the translation burden entirely aspart of the intelligently designed Bookassist Ecosystem. Set your content once, translate with a single click, review and publish. Every language covered.

Complete flexibility per market

Different markets respond to different incentives. USPs can be customised per language, adapting your direct booking proposition to each audience, all managed from the same Extranet interface to make your bookings more profitable in every market.

Annotated walkthrough

At the decisive moments of the Customer Journey

Explore how USPs put your direct booking advantages in front of guests at the two most decisive moments of the Customer Journey, in every language you serve.

yourhotel.com

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Up to three direct-booking advantages

Hotels set one headline and up to three USPs, complimentary late checkout, a welcome drink, a best rate guarantee, visible at the decisive moments where guests compare your direct channel against the OTAs.

How it works

Set once, translated everywhere

Set your USPs in the Extranet

Go to the Unique Points tab in Hotel Setup within the Bookassist Extranet. Set a title and up tothree USP lines in your chosen base language.

AI translates across all languages

Click the AI translation button, select your source language, and choose which active languagesshould receive the translation. Review, approve, and edit any language individually if needed.

USPs go live at the decisive moment

Your USPs appear automatically on the Select Dates and Select Rooms pages, in every guest’sown language, at the two most critical points in the Customer Journey. That is how we makeyour bookings more profitable.

FAQ

Where do USPs appear in the Customer Journey?

USPs appear at two key moments: the Select Dates page and the Select Rooms page. On
desktop, they display as an expanded panel. On mobile, they appear as a swipeable
carousel above the booking search bar, intelligently designed for every device.

How many USPs can a hotel set?

Each hotel can set one title and up to three individual Unique Selling Points, each with a
maximum of 50 characters. The system enforces this with a live counter to ensure text
displays correctly across the full Customer Journey on all devices.

Can USPs be different for different markets?

Yes. While AI translation provides a starting point for every active language, hotels can
manually edit the content per language, adapting tone of voice, incentives, and offers to make direct bookings more profitable in each specific market.