Metasearch
Millions of travellers compare hotel prices on metasearch before they book. Get your official rate in front of them across every major platform and win the booking direct.
Your official rate winning the comparison
Win the price comparison, book them direct
Bookassist connects your booking engine to every major metasearch feed and manages your price ads to hit the KPIs that matter to your hotel.
AI-powered price ads
Fixed CPC and percentage-of-rate bidding across Google Hotel Ads.
Every major metasearch
Google Hotel Ads, Tripadvisor, Trivago, Kayak and Skyscanner from one setup.
Your direct rate up front
Your official website price shown right beside the OTAs.
Precise bid multipliers
Bid by country, device, length of stay, booking window and check-in date.
Straight to your booking engine
Ready-to-book travellers land directly on your booking page.
Full cost control
CPC caps that match your budget, and you pay only on real clicks.
Digital Media Service Plans
Bookassist Digital Media Service Plans are designed to guide your hotel through every stage of its digital growth, from building a strong foundation and expanding your reach to increasing direct bookings and achieving omni-channel visibility.
Best for small hotels or properties new to online advertising
- Small budget required for monthly advertising investment
- Focus is on ROI to get the most out of limited investment
- Brand Protection campaigns on Google Search and Hotels
Perfect choice for independent hotels with a defined direct booking strategy
- Small budget required for monthly investment
- Need content and imagery to use in online marketing
- Focus on ROI and incremental traffic to hotel website
Ideal for large properties with many rooms to sell and active commercial strategy
- Flexible budget management to follow seasonality
- Focus on ROI and incremental traffic to hotel website
- Brand Protection+ with multi-channel campaigns
Ideal for large hotels with an in-house eCommerce strategist
- High levels of targeted budget invested in online advertising
- Focus on multiple KPIs, incremental demand and booking shifts
- Ongoing dialogue between Bookassist and client
| Start | Grow | Expand | Scale | |
|---|---|---|---|---|
| Google Hotel Ads | ||||
| Tripadvisor CPC | · | |||
| Trivago CPA | · | · | ||
| Kayak Network | · | · | ||
| Skyscanner | · | · |
What our team says
Metasearch is where travellers compare your rate side by side with the OTAs. Getting your official price in front of them, and winning that comparison, is the most direct route from a looker to a direct booking.
The complete Digital Media suite
The full suite, from search and metasearch to Performance Max, social, SEO and more. Explore the other services.
Digital Media overview
See the full suite, the four plans and the results we drive for hotels.