Cookies List
Last Updated: October 22, 2026
ESSENTIAL COOKIES (Strictly Necessary — Exempt from Opt-In)
These cookies are necessary for the website to function and cannot be switched off in our systems. They maintain session state, user authentication, and secure transaction flows.
| Name of Cookie | Purpose & Functionality | Typical Duration | Controller / Access Right |
|---|---|---|---|
| bassist-session | Maintains user booking session state across reservation steps | Session | Bookassist |
| bassist-session-uuid | Unique identifier for maintaining secure booking session state | 68 years | Bookassist |
| bassist-user-uuid | User state tracking for booking engine navigation and security | 2 years | Bookassist |
| SSL_JSESSIONID | Secure HTTPS session token for encrypted transaction processing | Session | Bookassist |
| JSESSIONID | Standard Java application server session identifier | Session | Bookassist |
| huid | Stores extranet hotel user ID for authenticated staff access | 3 months | Bookassist |
| ha_hotel_id | Stores active property ID for hotel extranet administration | Session | Bookassist |
| ha_guide_id | Stores guide navigation state in hotel extranet admin | Session | Bookassist |
| ha_user_id | Authenticated user ID for extranet staff logging | Session | Bookassist |
| ha_username | Authenticated username for extranet session validation | Session | Bookassist |
| cust_dsp_bk_utl | Extranet display utility cookie for staff portal layout | Session | Bookassist |
| booking_details | Encrypted temporary buffer for booking payload during checkout | Session | Bookassist |
PERFORMANCE COOKIES (Opt-In Required in EEA/UK/Quebec)
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. All information collected is aggregated and anonymous.
| Name of Cookie | Purpose & Functionality | Typical Duration | Controller / Access Right |
|---|---|---|---|
| _ga | Google Analytics: Distinguishes unique users via client ID | 2 years | Bookassist, Google, Hotel |
| _gid | Google Analytics: Distinguishes unique users for 24h reporting | 24 hours | Bookassist, Google, Hotel |
| _gat | Google Analytics: Throttles request rate to limit data collection | 1 minute | Bookassist, Google, Hotel |
| _gat_BA | Google Analytics: Bookassist specific account throttle cookie | 90 days | Bookassist, Google |
| _gat_baTr | Google Analytics: Transaction tracking throttle cookie | 1 minute | Bookassist, Google |
| __utma | Legacy Google Analytics: Tracks visitor visits and time of first visit | 2 years | Google, Bookassist |
| __utmt | Legacy Google Analytics: Controls service request speed | 10 minutes | Google, Bookassist |
| __utmb | Legacy Google Analytics: Establishes and continues user session | 30 minutes | Google, Bookassist |
| __utmc | Legacy Google Analytics: Determines whether user is in a new session | Session | Google, Bookassist |
| __utmz | Legacy Google Analytics: Stores traffic source/campaign that referred user | 6 months | Google, Bookassist |
| Bookassist conversion tracking cookie | Internal conversion tracking cookie to compute booking engine ROI | 1 year | Bookassist |
MARKETING & FUNCTIONAL COOKIES (Opt-In Required in EEA/UK/Quebec)
These cookies enable enhanced functionality and personalization, such as remembering user language choices, pop-up preferences, and CMS user state.
| Name of Cookie | Purpose & Functionality | Typical Duration | Controller / Access Right |
|---|---|---|---|
| booking_ref | Saves booking reference for repeat bookers and preferences | 1 year | Bookassist, Hotel |
| bac | Passes essential session state between multi-step booking engine pages | Session | Bookassist |
| trref | Identifies transaction references to prevent duplicate bookings | Session | Bookassist |
| Bookassist cookies policy cookie | Stores user cookie consent banner acceptance state | 1 year | Bookassist |
| Bookassist Home popup | Tracks whether visitor has viewed or closed home promotional popup | Session | Bookassist |
| Bookassist Abandon popup | Tracks exit-intent popup displays to avoid repetitive prompts | Session | Bookassist |
| Bookassist device orientation cookie | Detects screen orientation changes on tablet devices for display optimization | 1 day | Bookassist |
| Bookassist CMS cookie | Maintains user language and site display preferences on hotel site | 1 year | Bookassist, Hotel |
| Bookassist newcms cookie | Saves user UI preferences for updated CMS layout | Session | Bookassist |
TARGETING & ADVERTISING COOKIES (Opt-In / CCPA GPC Signal Support)
These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant adverts on other websites.
| Name of Cookie | Purpose & Functionality | Typical Duration | Controller / Access Right |
|---|---|---|---|
| Google Remarketing | Delivers targeted ads across Google Display Network based on past visits | up to 2 years | Google, Bookassist, Hotel |
| Google Adwords | Tracks ad clicks and conversion statistics for paid search campaigns | up to 2 years | Google, Bookassist, Hotel |
| Meta (Facebook) Pixel | Measures ad effectiveness and builds retargeting audiences on Facebook/Instagram | 90 days | Meta, Bookassist, Hotel |
| TikTok Pixel | Measures conversion performance and optimizes campaigns on TikTok | 13 months | TikTok, Bookassist, Hotel |
| Microsoft (Bing) Ads | Tracks conversion and retargets users on Microsoft Bing network | 13 months | Microsoft, Bookassist, Hotel |
| Sojern Pixel | Travel-specific ad targeting pixel for retargeting hotel bookers | 12 months | Sojern, Bookassist, Hotel |
| WIHP Pixel | Metasearch tracking pixel for hotel campaign attribution | 12 months | WIHP, Bookassist, Hotel |
| Affilired Pixel | Affiliate commission tracking pixel for performance marketing | 12 months | Affilired, Bookassist, Hotel |
| Sklik (Seznam) Pixel | Czech market ad targeting and conversion pixel | 1 year | Seznam, Bookassist, Hotel |
| YouTube Video Cookie | Embedded video player bandwidth and user preference tracking | 6 months | YouTube, Google |
| Vimeo Video Cookie | Embedded Vimeo video player session and analytics tracking | 1 year | Vimeo |